Every year, over 20,000 teens age out of the foster care system without finding their forever families. To help flip the narrative, we wanted to spotlight the reward parents feel when growing the bond with their adopted teen. How? By showing experiences parents never would have had if the teen hadn’t come into their life.

THE RESULTS:

531M earned media impressions

1M+ reached organically in the first month

353,000 visitor spike in November alone

ECD: Resh Sidhu | CDs: jon ong / brent weldon | AD: myself

Director: Charlie Mysak

“Mailbox”

Learn about adopting a teen from foster care. You can't imagine the reward.http://www.adoptuskids.org

“Dinner”