K-Y has been the OG of lubricants since 1904 however, with new consumer behavior and competitors constantly innovating within the product category, the brand’s digital presence has become fragmented, inconsistent and unhelpful through the years.
Our goal was to create a sex-positive digital experience where people can safely explore, ask, learn, and buy from.
ECD: Resh Sidhu | CD: ruth saxelby | AD: myself | CW: sophie mancini | designer: Taylor Hurewitz | UX designer: amy chen
COLOR PALETTE
Virtual photo shoot assets : textures and products
Photographer : Christine Blackburne
In this redesign, we had the opportunity to do a virtual shoot to help artfully elevate the tactile experiences of the products and textures. Taking cues from both the beauty photography space to satisfying ASMR videos, we brought to life the experience of each product to the digital space.
