During this unprecedented time, especially on an election year, how do we help people do their civic duty while being safe? Our task from the Biden/Harris team was to help educate voters on their options for voting early - particularly in the key swing states of AZ, PA, MI, WI, NC, and FL. From mail-in ballots to drop-off boxes, the deadlines and offerings diff from state to state.
Our solution was the creation of these artful array of vintage travel poster inspired illustrations that represented each state’s unique characteristics. This visual mechanism helped both convey the information in a more digestible way while being eye-catching.
THE RESULTS:
160,000,000 americans voted | 100,000,000 early votes casted
4 out of 6 targeted swing states voted blue | 46% of americans voted early by mail
ECD: Resh Sidhu | CD: carla del porto | AD: myself | designers: peter chlbak, judy su
Key art
(i collaborated/illustrated these with Judy su and peter chlebak)
Pennsylvania - Oat Farm
Pennsylvania - Rural
Florida - Beach
Michigan - Home of the Cars
Arizona - Desert
Pennsylvania - Bell
Pennsylvania - Steel Bridges
Florida - Everglades
Michigan - Lakes
Arizona - Urban
North Carolina - Lighthouse
Florida - Deco
Wisconsin - Dairyland
Michigan - Urban