Our goal was to create a global re-introduction campaign for the company to officially announce to the world that they’re dropping GE and launching a new look. After a 100+ years in the business, Baker Hughes is still shaking things by looking towards the future of cleaner, safer energy.

We landed on the idea of “Look to Us.” Look to us because we’re always setting a higher bar. Look to us during this uncertain time in the oil and gas industry. Look to us because we’re always looking towards the future. Baker Hughes, an energy technology company.