Wb
A partnership with Willdabeast and JBL to take over the internet with the first ever interactive dance off. We launched a social call to get viewers from all around the net to show off their best dance moves for a chance to win.
THE RESULTS:
21M+ impressions | 1.36m views
social referrals to boombox page soared to 196%
Gold honor shorty award for Youtube Presence
CD: lee tone | AD: myself | JR designer: jessica bayer | JR cws: sam eisen / rachel moon