A partnership with Willdabeast and JBL to take over the internet with the first ever interactive dance off. We launched a social call to get viewers from all around the net to show off their best dance moves for a chance to win.
THE RESULTS:
21M+ impressions | 1.36m views
social referrals to boombox page soared to 196%
Gold honor shorty award for Youtube Presence
CD: lee tone | AD: myself | JR designer: jessica bayer | JR cws: sam eisen / rachel moon
case Study
SOCIAL POSTS
ROUND 1 : TEAM WILLDABEAST VS TEAM JANELLE
The first round of #JBLDanceOff is here. The stage is set for an epic battle between Willdabeast Adams and Janelle Ginestra.
ROUND 2 : GIRL VS BOYS
THAT . WAS. EPIC Round 2 of the #JBLdanceOFF was ruthless, and no-one held back. Janelle and I faced off with the help of some awesomely talented kid dancers and big sound from the @JBL boombox - which crew took the crow in round 2 ?
ROUND 3 :WILLDABEAST VS JANELLE
The final round is here. Who do you think won the #JBLDanceOff?